What’s in a biotech name? How drug startups choose their brand

Elie Dolgin • March 9, 2016

The intellectual property is secure. The science is sound. You’re about to make your pitch for funding. The scary next step for a biotech entrepreneur? Picking a company name.

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Clock face, DNA strand and assortment of animals: dolphins, deer, bears, whale, baboon
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Yellow rings of DNA amidst white chromosomes
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