What’s in a biotech name? How drug startups choose their brand

Elie Dolgin • March 9, 2016

The intellectual property is secure. The science is sound. You’re about to make your pitch for funding. The scary next step for a biotech entrepreneur? Picking a company name.

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By Elie Dolgin • October 6, 2026
With a call of 130 decibels, the bare-throated bellbird is a big-beaked marvel.
By Elie Dolgin • September 7, 2026
Autonomous blood-drawing devices could help address phlebotomist shortages.