What’s in a biotech name? How drug startups choose their brand
Elie Dolgin • March 9, 2016
The intellectual property is secure. The science is sound. You’re about to make your pitch for funding. The scary next step for a biotech entrepreneur? Picking a company name.
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But politics could derail the one thing to unlock it.
Enhanced cryo–electron microscopy promises to bring previously elusive proteins into view.